IT was a masterclass on rallying members of Ray White and Loan Market to strive to be better.
In taking the stage on day one at the CONNECT 2018 conference, Ray White Group director Dan White and Loan Market CEO Sam White did more than welcome the 2500 agents and brokers from all over Australia, Indonesia and New Zealand.
The pair emphasised the message, “further together” in imploring members of the White family businesses of Ray White, Loan Market, Wealth Market, Home Now, Living Here, White & Partners and Concierge to forge strength in numbers.
“Welcome to our biggest conference in our history, 2500 members and guests from six different countries,” Dan White said.
“We’re all here together sharing a common bond of being part of something that started 116 years ago in the humblest beginnings in regional Australia.”
The pair's message could be broken down into three key points - size, depth and skill set delivers a competitive advantage, customer experience is everything, and the need to combine people and technology to stay ahead of the game.
“We’re all here united by a set of family values since 1902,” Sam White (above) said.
“Ray would be proud of what we’ve done. Look at what The Shed represents, and what Ray achieved. What he stood by.”
Their message echoing off the stage was simple - if you want to go fast go alone, but if you want to go further go together.
“We’re all people who want to achieve,” Dan White said.
“If we want to keep improving, adapt to change and provide more value to our clients, we need to work together. Over 50 per cent of our corporate team are specialists. We’re not going to stay at the top if our real estate leaders aren’t working with our specialists.”
Sam White said size made an enormous difference.
“Small companies don’t have the depth we have,” he said.
“They don’t have the support and specialists we have. Our vision is to be the trusted adviser. In 2017, mortgage brokers helped Australians secure 55 per cent of home loans.”
Dan White spoke with pride on the extraordinary level of success achieved in recent times.
“We’ve had the biggest growth over the past two years of all the top brands,” he said.
“We’ve grown twice as much and have 50 per cent more listings than our nearest competitor. We’re investing in our future. We’re working with data as one of our greatest assets.”
The difference between good and great is consistency, according to Dan White.
“We have some huge opportunities and challenges, but we’re at our highest perch right now,” he said.
“Our greatest asset is our ability to be agile, to learn and our adaptability to change.”
Sam White concluded that now was the time to take smart risks.
“Some of them may not work and we need to be honest about that,” he said.
“We need to keep pushing ahead and that’s not going to change.”
While Dan White left the audience with a promise of supporting growth.
“Our family commitment is to build the best possible environment for our members and corporate teams to thrive,” he said.
“That commitment will never change.”
