Ray White’s eleventh call-a-thon hit a new level this week with more than 6600 appraisals booked across Australasia, 100 per cent powered by NurtureCloud, the group’s cutting edge proptech platform.
NurtureCloud uses machine learning, data automation and market intelligence to help agents generate leads and improve the overall performance of their real estate businesses.
Appraisals are the lifeblood of real estate and Ray White holds its Real Estate of Origin days three times a year to create friendly rivalry and banter between the states and New Zealand.
No one other single group could drum up 6,600 plus appraisals in four hours.
Domain sponsored some prizes which included two Apple iPads and RE-assist sponsored 120 hours of virtual assistance plus there was a team session with fourth generation leader Dan White, and a $250 gift card for the Ray White Shop plus a BeSeen digital bundle.
Queensland won the bragging rights this time with 2,786 appraisals, with New Zealand pipped at the post with 1,507 on the appraisal leaderboard. New South Wales managed to secure 1,177 new appraisals.
Ray White Norwest team in Sydney recorded a massive 424 new appraisals booked in, ahead of Ray White Narangba who managed to secure 298 new appraisals.
Individually Kylie Postawski of Ray White Narangba secured a staggering 148 appraisals on her own.
A total of 86 per cent of Ray White’s Australian network was now using NurtureCloud with success. Yesterday more than 26,000 calls were made in four hours using the 'smart call' lists.
The call-a-thon was hosted by Ray White Chief Strategy Officer for Real Estate, Mark “Macca” McLeod with Head of Performance and Recognition Bianca Denham in Brisbane.
The drive was once again powered by NurtureCloud, which is Ray White’s innovative prop-tech tool which turbocharges an agent’s call list.
“The game changer of NurtureCloud is it tracks propensity very well,” Mr McLeod said
Propensity shows the agents which people in their database are behaving as if they're going to list their property and the tool picks that up before they actually do.
NurtureCloud finds the best calls to make, built around pipeline lead scores, last contact date, open home attendance plus various other behaviours and it’s evolving all the time.
Ray White agents who used the ‘smart call' list within NurtureCloud generate more appraisals from the same amount of calls.
NurtureCloud hit a huge milestone last month with the group making 306,000 calls on the cutting edge platform in a single month, which is a record and it keeps building each month.
“Today is about getting in the doors and it’s a fun day full of friendly rivalry. But what sets us apart is that we are a big group and we can be proud of being such a big group and we have more people on the phones today than the whole size of the next real estate group and that's what makes me proud of being in the yellow team,” Mr McLeod said.
Many offices generated a month’s worth of appraisals in just four hours, and appraisals are at the core of performance in this industry.
“Smart calls, if you are not making them, someone else will,” Mr McLeod said.
“NurtureCloud means we are in control of our destiny and events like this enable us to maintain relationships. We are in a relationship business and the platform shows us a seller’s propensity to come to the market. NurtureCloud offers us a huge advantage.
“We have never had so much data available for our members which is driving our businesses forward.
“Many people know how to sell real estate but they don't know how to build a real estate business and this platform is a game-changer.
“We only made 25,000 calls using NurtureCloud in December 2021, and last month we made 306,000, a record,” Mr McLeod said.
Ray White Managing Director Dan White said Real Estate of Origin days were so important for the network.
“The work we do everyday is important, but days like today add more value as every single connection adds to databases which gives deep value going forward. Every single minute we work in NurtureCloud we are adding value to our balance sheets,” he said.
“So no matter whatever happens from today’s appraisals, the data is invaluable.
“Real Estate of Origin reinforces that we have to provide good information for members to talk about, and be specific. We also give broader information from the economic insights in Now too.
“NurtureCloud has had a big impact on not only this event, but it has shaped many businesses and added more capacity, and to be honest that’s why we got involved in NurtureCloud in the first place.”
Ms Denham called the 2023 kick off Real Estate of Origin ‘the best one yet’.
“Registration numbers went through the roof with 286 offices onboard. Prospecting is really the engine of a real estate business. If we don't have appraisals, we don't get listings. If we don't have listings, we can't sell stock.
“It's really important that we continue to keep that activity going, as I said to start the wheels of the business turning so we can continue to make sales in 30 to 60 days from now.”
The calls were made from as far afield as the Eden Park rugby stadium in Auckland with Ray White Mairangi to Mooloolaba on the Sunshine Coast where the great Queensland rugby league player Billy Moore (below) pumped up the team to inspire them to dig deep.
Meanwhile, business owner Lindsay Battley of Ray White Springwood and Ray White Shailer Park (pictured below centre with Drake Amin and John Ahmedov) said he loved Real Estate of Origin.
“It’s a great event and one of the best things Ray White does each year. It’s great for team bonding and healthy competition between the offices,” he said.
“Making calls is the job, without making calls we get nothing.The most important thing is to get listings. Today was a good focus for the team to talk to prospective sellers and make the calls. Last year we got 95 appraisals so we’ve set a goal for this year to be even better.”
Ray White Wilston agent Holly Bowden (below) said she loves NurtureCloud.
“Because I do everything on my phone and I am not tied to my desk, I love the convenience of NurtureCloud. I’m a bit old school so it’s taken a while to embrace it but I’m definitely onboard,” she said.
“It’s a great tool because the information is all there - when you’ve spoken to someone, who they are and what they’re looking for.
“I came today because I wanted to hold myself accountable and I love the competition."
Ray White West End agent Matt Sale (below) always makes his smart calls before 10am each day.
“Otherwise they won’t get done. Smart calls help me get more listings and foster relationships with my sellers. Today helps us all get back to the basics, particularly with the way the market is at the moment. People aren’t calling us so we better call them.”
