When it comes to running a successful marketing campaign, there are a number of different elements that need to come together.
But the most critical component is the open home.
Ray White SA Chief Auctioneer John Morris said his is the time where the vendors really get to show off their home to potential bidders. It's your home's time to shine!
“Opens also allow our agents to have a two-way transparent conversation with the people viewing the property and their feedback about price."
If it's an auction this will help you set a suitable reserve price.
“It’s only natural that buyer feedback and a vendor’s aspiration on price may not always be in the same place but the best sales campaigns are run on evidence and facts, so the buyer feedback throughout open homes is critical," Mr. Morris said.
“Dialogue needs to be consistent with everyone who steps through the door at an open so the communication between agent and potential buyer is a key aspect.
“The best agents will then follow up with people who attended to gauge where the interest levels are sitting and if there’s a desire to view the property for a second time.
“Ideally, this generates offers from buyers who don’t want the home to reach the competitive arena on auction day but also gives a clear indication of where buyer expectations are.
“Open homes are similar for both auction and private treaty but during an auction campaign, it really can move the dial and set the precedent for how successful it will become hammer time.”
