Back in the day, leads would generally come on foot or via a good old yarn on the phone. I’ve spoken to many agents in the past about this and each shared stories about how they would look through the blinds of their office to spy on people viewing the window cards. They would then each take turns walking outside to “grab something” as an excuse to strike up a conversation.
Today, the means in which businesses can generate leads are endless.
It’s not only the ever expanding mediums on how we need to communicate with our clients that has changed, but also the expectations on how quickly we respond to requests and the level of data required to provide an informative view.
Accessibility to market information is more readily available today, allowing both vendors and buyers to be very well informed. So how do we provide a level of service that goes beyond their needs and expectations?
The reality is, an agent of today is more reliant on technology to provide for their customers. Customers have become accustomed to near real time responses to queries when communicating to companies via social media so why should they feel different when communicating about their property transaction? Dave Elkington, Forbes CEO, put it in perspective: “Imagine going to a store on a Wednesday morning and asking to talk to a sales rep about a pair of shoes and the salesperson says they will be happy to help you Friday morning!”
Being a tech-enabled agent is a requirement in today’s landscape. Make sure you are armed with the right tools to be able to service your clients on both sides of the transaction. From servicing a transaction in a compressed time frame to ensuring you remain in contact with your valued clients. These are now foundational to doing business today.
