How does your usual day look?
What I love most about the role is that virtually every day is different. Most days will involve a different client, location, requirements, asset type or skill and there is no doubt that you learn something new every day!
How did you start your career in commercial real estate?
After nearly 18 years in a valuation/advisory role involved with commercial and residential projects, I was fortunate enough to be invited to join the Special Projects division and specialise in something I’m passionate about - real estate and specifically development. Having known Tony Williams, Mark Creevey and Matthew Fritzsche through both dealings and their reputation, I had no hesitation joining their team about two years ago.
What do you enjoy most about being at Ray White Commercial? What makes Ray White Commercial different?
While Ray White as a whole are synonymous with their scale, the Commercial Queensland team and more specifically Special Projects are a tight-knit group and you always feel part of the team and involved with the daily processes. They have a very ‘open door’ policy so any guidance or questions that arise are quickly solved or worked through together.
What are your go-to property marketing methods that you present to your clients?
In an ever-changing marketplace with so many methods of promoting property, we have no doubt that a structured campaign process that creates competition and incorporates all of the marketing mediums is essential to expose a property to its fullest. Long gone are the days of simple high cost print media promotion, with avenues such as social media and video now an invaluable part of any campaign.
Do you auction?
We do auction and in fact the first property I marketed when joining Special Projects sold under the hammer - so I am definitely a fan. There's no doubt it creates competition and that fear of loss and more importantly sets an end date for buyers to make a decision.
What’s the one thing you know now that you wish you knew when you first started out?
I believe it's just understanding the best use of time and not getting bogged down in so many day to day matters or issues that swallow up such a valuable commodity. Setting goals and tasks every single day is a must!
What is your outlook for the Gold Coast land market over the next 12 months?
While the property market in this country has overall faced some headwinds over the past 12 to 18 months, the outlook for South East Queensland and the Gold Coast in particular I feel is very positive. We have three key factors which will help push demand and pricing for new land which includes strong population growth (particularly interstate migration), low prices compared to competing states and most importantly a distinct lack of broadacre land suitable for subdivisional development. I cannot see any of these factors changing for some time which is very positive for the region in the long term.
