Keith Ashkettle is a transformative technology leader for Ray White New Zealand. He sets the digital strategy, steers platform architecture, and leads delivery across One System, the group’s integrated ecosystem that connects partners, data, and products into a single, scalable experience.
His work centres on three disciplines: clean, connected data that powers propensity and reporting; AI and automation that remove friction for customers and teams; and owned-channel growth that compounds visibility and lead generation.
Signature programmes include One System, the “Ray White First” first-publisher approach that shifts discovery to owned channels before portals, and data quality automation through “Eve,” which continuously improves contact and property records to strengthen NurtureCloud outcomes. Keith is recognised for collaborative leadership across New Zealand and Australia, vendor stewardship that protects the group's interests, and pragmatic change management that delivers new capability into daily use.
With two decades at Ray White, Keith blends strategic clarity with hands-on execution. He is known for turning complex technology into practical tools people trust, and for measuring what matters so offices can see exactly where performance improves. His north star is simple: make it easier for agents to win and for customers to feel confident at every step.
