Growing up around regional real estate, George and Clare Southwell’s earliest memories are filled with the everyday moments of a family business - from the novelty of store-bought Arnott’s in the office cupboard from Clare, to watching their father, Simon, build foundational relationships across the district for George.
Over the past seven years, the brother and sister team has actively built and shaped Ray White Rural Yass | Murrumbateman into a high-performing modern agency. With George as CEO and Clare leading Office Operations, their partnership is about driving real growth while staying deeply connected to the Capital Region.
"What George and Clare have built is a testament to their vision and energy," says Matt White. "They aren't just a second generation holding the wheel - they have actively charted their own course over these last seven years."
Backed by support infrastructure of Australia's largest real estate network, Ray White, George and Clare have established a state of the art operation in regard to process and procedure. As George noted, the marketing calibre and level of service they deliver to clients in the Capital Region equals what top city agencies offer - thanks to the scale of the Ray White network and access to world-class resources - yet genuine community connections and personal relationships remain right at the heart of everything they do.
That commitment to personal connection is why George and Clare still prioritise direct phone calls over emails, continuing an old-school, belly-to-belly approach to communication passed down through family and industry mentorship. George credits mentor Phil Parker with one of the team's core guiding principles: "The standard you walk past is the standard you accept" - a standard that puts unwavering commitment to vendors first.
For Clare, the national Ray White Rural network provides the ultimate backing for their local community focus. "Belonging to the network feels like a big warm hug," shares Clare. "You’re forging your own path, but you have this incredible family behind you offering support and genuine encouragement."
Looking ahead, George and Clare remain focused on driving Ray White Rural Yass | Murrumbateman forward, combining deep-rooted local trust, a supportive network culture, and modern efficiency for the region.
