The latest Leading Ladies webinar saw two inspiring women recounting their experiences and learnings of working in the commercial real estate industry, hosted by Ray White Commercial head of research Vanessa Rader.
Ray White Commercial Western Sydney’s Joyce Elkouberci and Vee Li are both incredibly passionate about commercial real estate, and despite it being often known as a male dominated industry, they would choose it every time.
Ms Elkouberci, who is the Director of Asset Management said that after 18 years in the industry, she hasn’t looked back.
“I finished school and didn’t have a clear direction of where I was heading, but my Mum suggested that I should get my real estate licence as it would suit my personality. It turns out that mothers know best!”
“I started as a receptionist and eventually worked my way up. I spent some time on the residential side however it wasn’t for me; I found commercial more of a challenge and full of variety,” she said.
“The type of clientele is very different; they are business owners who have worked hard to establish themselves, or investors who rely on us for our expertise in handling their complex assets.”
Ms Rader raised the subject of the pandemic and the challenges and pressures that arose for asset managers.
“It was a very emotional time for our clients which is not something you usually see in commercial; we almost had to become accountants, mediators, therapists, all at the same time,” Ms Elkouberci said.
Under the leadership of Ms Elkouberci, the asset management department has grown its revenue by an impressive 75 per cent in the last 12 months. | 
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