Real estate and rugby union join forces in NSW
The largest real estate network in NSW announced in February a partnership with the NSW Waratahs as back of jersey sponsor for the 2014 season.
The largest real estate network in NSW announced in February a partnership with the NSW Waratahs as back of jersey sponsor for the 2014 season.
The Ray White logo appeared for the first time on the new-look light blue jersey when the team ran out for their opening game of the season against the Western Force at Sydney’s Allianz Stadium on Sunday, February 23.
“As we finalised our preparations for the season ahead, this was a massive boost for Waratahs Rugby,” said Waratahs Rugby CEO Jason Allen.
“We are absolutely thrilled to have welcomed Ray White on board and their timing was perfect. From our members and fans to players and partners, we all looked forward to seeing the team run out in the new-look NSW home strip for the first time.”
Announcing the partnership, Ray White NSW CEO Stephen Nell praised the partnership between the two as the perfect fit.
“As the state’s only representative rugby team, the NSW Waratahs are the perfect fit for us.
“Not only is there a strong affinity between our brand and Waratahs fans, this relationship gives us a unique association with the state. This allows us to bring together all 270 of our NSW franchisees like nothing else.”
A former Orange City player, Nell added, “Ray White NSW people are really passionate about NSW and there are an awful lot of us here that are really passionate about rugby.
“Our partnership with the NSW Waratahs has been really well received across our NSW network.”
NB: The photo of Ray White NSW CEO Stephen Nell and NSW Waratahs player Adam Ashley-Cooper is available for rights-free editorial use with a credit for waratahs.com.au.
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