Competing for homes for sale in a hot market can make the purchase process that much more difficult for home buyers. Fortunately, there are a number of strategies consumers can use to gain a leg up over the competition.
One of these strategies is writing a personalised purchase offer.
Make it personal
While purchase offers are nothing new, it is possible to make the process more personal and hopefully increase your chances of obtaining a home.
When a home seller is receiving multiple offers on their property, it's important to stand out from other home buyers and make yourself a more attractive candidate. While offering a higher purchase price and being more flexible regarding move out dates are both good options, becoming more than just a face in the crowd can also go a long way toward shifting momentum in your favour.
A good personalised purchase offer will humanise you to a home seller, making you more than just a number. Sometimes, this can be just the thing to make you stand out in their mind.
Composing a personalised purchase offer
There are some general guidelines to keep in mind when writing a personalised purchase offer.
First, keep in mind that no one wants to read a novel from a potential home buyer. People are busy, so it's important to keep the offer short and sweet. Additionally, while handwriting the letter can be a great touch, it's probably a better idea to type it up if your script is sloppy!
It's also important to make sure your offer is composed with good spelling and grammar. Even a heartfelt offer can be ruined by distracting mistakes.
Secondly, remember that what separates a personalised offer from a standard offer is the personality you put into it. You should give the home seller a better idea of the kind of person you are without making it all about you.
For instance, you could talk about why you're interested in their home, what you love about it or how you could see your family living there happily.
It's also never a bad idea to throw in a little flattery and humour. Don't go overboard, but telling a home seller that you love their interior design choices and or telling a joke about your search for the perfect home can put the reader at ease and build a sense of mutual appreciation.
